Learn & Plan

How to Use Google Maps to Grow Your Sugaring Business

Why Adding Your Location to Google Maps is Essential.

As a sugaring or waxing professional, growing your clientele and boosting your visibility is crucial to building a successful business. Whether you run a physical spa/salon or operate as a mobile practitioner, ensuring your business is easy to find and contact is key.

One of the most effective (and free!) tools to achieve this is through Google Maps. Here's why adding your business location to Google Maps can revolutionize how potential clients discover your services, and how mobile professionals can optimize this tool for their needs.

*The button below will redirect you to Google's website. You will need to accept their terms and privacy policy to use this tool.

Create Google Business Profile*
Hero Image

1. Enhance Your Online Visibility

  • Adding your physical business location to Google Maps ensures your business appears in local search results when potential clients search for services like "sugaring near me" or "waxing salon nearby."
  • Google prioritizes proximity when displaying results, making it easier for clients in your area to find you. This is particularly important as more people turn to their smartphones for local searches.

    • Example:A potential client in your city searching for "Brazilian sugaring near me" will see a list of businesses on Google Maps. If your business is listed, with an accurate address and service details, you'll be right where they’re looking.

    2. Build Credibility and Trust

  • A verified Google Maps listing with your business name, address, phone number, and reviews adds legitimacy to your brand. Clients trust businesses that appear professional and easy to contact.

    • Features That Build Trust:
    • Client Reviews: Encourage satisfied clients to leave positive reviews on your Google profile.
    • Photos: Upload pictures of your salon or mobile setup to showcase your professionalism and cleanliness.
    • Business Hours: Keep your hours updated so clients know when they can visit or call.

    3. Drive More Walk-In and Appointment-Based Traffic

  • Having your business location on Google Maps makes it easier for clients to find you, either by walking in or scheduling an appointment.
    • For Physical Locations: Clients can use Google Maps for turn-by-turn directions straight to your salon.
    • For Mobile Sugaring Practitioners: Optimize your listing with a clear call-to-action like “Call to book your appointment” and mention your service areas in the description.

    4. Stand Out in Your Local Market

  • Adding your business to Google Maps allows you to appear in the Local Pack—the three businesses featured at the top of Google’s local search results. This can significantly increase your visibility and set you apart from competitors who aren’t taking advantage of this tool.

    • Pro Tip for Sugaring and Waxing Professionals:
    Use keywords in your Google Maps business description, such as “gentle hair removal,” “natural sugaring services,” or “expert Brazilian sugaring,” to attract more local searches.

    5. Getting Found by Clients

  • Did you know that 76% of people who search for something nearby visit a business within a day? Google Maps ensures you're discoverable for these on-the-go clients, especially if they’re urgently looking for services like a last-minute waxing or sugaring appointment.


    • How to Add Your Business to Google Maps:
    • Create a Google Business Profile (GBP):
      • Visit Google Business Profile and sign in with your Google account.
      • Enter your business name, address, phone number, and category (e.g., "Sugaring Salon").
    • Verify Your Location:
      • Google will send you a postcard or email with a verification code. Follow the steps to confirm your business location.
    • Optimize Your Profile:
      • Add photos, service details, and a professional description.
      • Keep your information up-to-date.
    • Encourage Reviews:
      • Happy clients? Ask them to leave a Google review.

    What About Mobile Sugaring Practitioners?

  • If you’re a mobile professional without a fixed salon, you can still leverage Google Maps to grow your business.
    • Use a Physical Address: Consider registering a PO box at a nearby post office or a virtual business address service. This provides a physical address required for verification, which can then be used for your Google Business Profile. Be sure to include a note in your profile description indicating that you are a mobile service provider.
    • Clear Call-to-Action: Add a call-to-action like “Call or text to book an appointment.” This makes it easy for clients to connect with you directly.
    • Highlight Your Service Areas: Include specific neighborhoods, cities, or regions you serve in your profile description. For example: “Offering mobile sugaring services in Downtown Toronto, Mississauga, and Oakville.”
    • Keep Contact Details Visible: Make sure your phone number, email, and website (if applicable) are prominently displayed so potential clients can easily reach you.

    6. Strengthen Your SEO Strategy

  • Google Maps works hand-in-hand with your overall search engine optimization (SEO) efforts. When your business location is listed and optimized with relevant keywords, it helps Google rank your business higher for local searches.

    • Final Thoughts

  • Whether you operate a physical sugaring or waxing salon or offer mobile services, listing your business on Google Maps is a simple yet powerful way to grow your visibility and attract more clients. With an optimized profile, you’ll not only be easier to find but also establish yourself as a trusted professional in your area.


    • Ready to take your business to the next level?
    Start by adding your location to Google Maps today and watch your bookings soar!

    Bonus Tip: Stay Connected!
    Once clients find you on Google Maps, direct them to follow you on social media for updates, promotions, and skincare tips. This keeps your business top-of-mind and encourages repeat bookings.